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The Journey IS the Destination

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Confession: We spent a good chunk of August overseas. In fact, I dare say we had 2 of the best weeks of our lives, and all the while, Apericots hummed along like a well-oiled machine. I don't really have a point in saying this except to say how awesome the world is. As much as I hate sitting on planes and Ubers and trains and ferries and such, that is really the essence of travel. Sitting, thinking about Apericots, about improving our business, about new designs, about our customers and how to better make people happy. Brainstorming new designs and furiously writing them down all while being bored out of my gourd with another 6 hours to go. The journey truly is the destination, and that's why it's so beautiful.

Last year, we went to Hawaii, and I came up with this really simple Aloha design. I just wanted something to show our love for the islands (and maybe an excuse to go back to do some business), and crazy enough, that design is now one of our top 10 bestsellers. Crazy, right? And without our wanderlust, it never would have come to be.

I've heard all sorts of amazing quotes about travel, from the cliche-but-true ("Not all who wander are lost"), to the philosophical (“The world is a book and those who do not travel read only one page”), to the thought-provoking ("you travel to search and you come back home to find yourself there"), but my point is this: seeing the world is amazing. It's inspiring. It's invigorating. And, in the case of Apericots, it's profitable :D



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