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Blog - entrepreneurship

Clearance

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We'll keep this one nice and short. We have a clearance section! We had a big sale and now have some items left over that are just taking up space. We're selling them cheap, so get them while you can! This section will be updated as we have more items to sell cheap, so check it out today!

The Journey IS the Destination

Confession: We spent a good chunk of August overseas. In fact, I dare say we had 2 of the best weeks of our lives, and all the while, Apericots hummed along like a well-oiled machine. I don't really have a point in saying this except to say how awesome the world is. As much as [...]

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The Customer is Always Right...Right?

I've blabbed about customer service probably five times or more in this here blog. So why am I doing it again? Because it's important! And it's been on my mind lately.See, it's easy to treat our great customers well. People who are nice? Easy. People who say thanks? Great! People who have questions? No problem. [...]

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Apericots Affiliate Program

As far as advertising and marketing goes, we are still in our infancy. Yes, Apericots will hit 7 years (7 YEARS!?!) in a couple months, but in those 7 years, how much advertising have we done? Not much.In fact, our growth has been pretty crazy considering it's been all word-of-mouth and such. But one thing [...]

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The Era of Outrage

Is it just me, or are people angrier today than ever before? Or, should I say, #ANGRY. Everything is a huge deal, and #everything #has #a #hashtag as if that makes the anger even ANGRIER! #BoycottEverything, and so forth,Now, there are plenty of reasons to be really angry. I'm not one to tell someone what [...]

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Seth Godin's Sink or Swim Philosophy

"Our industrial culture doesn't work that way. We talk about 'sink or swim,' but there's not as much sinking going on as you might expect. There's a fair amount of treading water, a whole lot of people unwilling to get into the pool at all, but not so much sinking. If a business fails, jobs [...]

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Do You Even Work, Bro?

I'm a big believer in mindset. I love Tim Ferriss and Seth Godin and people who think about work like it's not work. I do believe the old adage/cliche about "Do what you love and you'll never work a day in your life" even though it's attributed to everyone from Confucius to Mark Twain. It's [...]

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Attitude of Gratitude

For those who don't know, Caitlin is an ICU nurse. This means she gets the thrill of life-and-death situations, but also the struggles of everyday nursing. I never knew it before she started her job, but nursing is an often thankless task. It's mentally and physically and emotionally exhausting. For someone as small in stature [...]

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Paved With Good Intentions

I remember the first time I heard the old cliche "The road to hell is paved with good intentions." It was a sweet 85+ year old woman in Christchurch New Zealand who told me. I was 20...I know, I know, most people have heard this by age 3. Maybe I'd heard it before this, but [...]

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Product Reviews: The Agony, The Ecstacy, The Irony...

I'll admit it: I live and die by our product reviews. I check them almost daily, and I am so stoked with every positive one and torn up with every negative one. Because this business is all I do (not quite 24/7, but probably 14/7/365), it feels like every review is, in a way, a [...]

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